Dorothy Perkins is a privately held retailing company based in London with a specialty in women’s fashion. DP is an unique high-street brand for a lot or reasons- sells its own range of clothing and branded fashions wares; an incredible global appeal across 124 international outlets, has both online and high-street store; and a company size of about 10,000. The company is one of the biggest retailing fashion outfits in the UK with close to 600 stores. DP stands out with its feminine fashion and contemporary styles which are updated weekly in store and daily online.
At DP, clothes are in sizes 6 to 22 including Tall, Petite, Curve and various collections, as well as shoes and accessories that very well go with the occasion. These come at the value for money. DP is just what your wardrobe has been waiting for.
DP has a long history to its reputable name. Established in 1909 as Ladies Hosiery and Underwear Limited, the company dropped the name for Dorothy Perkins in 1939 after which it expanded its shops further. The new name was suggested by the wife of the director and inspired by the rambling rose’s name. By then the company had already begun to delve into blouses and knitwear. By 1960 miniskirts the introduction of miniskirts to the scene was greeted with much admiration and six years later, the company opened its 250th shop. It already became a popular sight in the English fashion landscape. An organizational change, however, occurred in 1979 as the Burton Group acquired the ownership of DP. Part of the brand’s success is the 1987 ‘Secrets’ lingerie and nightwear range which became an instant hit. An organizational shift occurred too in 1998 as the Burton Group Plc. became Arcadia Group Plc. ‘The Petite’ range was introduced into a number of stores giving women with 5ft 3in and under a fitting range. The online store, www.dorothyperkins.com was established in 1999 offering customers the chance to shop anytime anywhere.
Shopping on DP
The online store eliminates the hassles and constraints that are usually involved with in-store shopping. Dorothyperkins.com is your go-to place for the best of clothing, dresses, shoes and boots, accessories. And whether it’s maternity, tall or petite, shopping by fit is easy on DP. Customers can shop, enjoy, and earn rewards on each transaction done with a DP MasterCard. The card can be used anywhere in the world.
With DP’s applications on mobile phones as well as the mobile web, shopping can be done on the go at the fingertips of customers. They can get the newest trends and checkout the latest arrivals at the click of a button. The DB app, with a slick user interface, is available on the App Store for iPhones and IPads and on Google Play Store for android platforms.
Delivery and Returns
Delivery with DP is tailored to customer’s satisfaction whether they want goods delivered fast, free or delivered elsewhere. The Standard Delivery option is charged free for every £50 spent within 4 working days. If otherwise it is charged at £3.95. The Next Day or Nominated Day Delivery is charged at £5.95 but is not available when ordering on a Saturday. For other delivery options and International deliveries, the Customer Service can be reached.
Returning an unwanted item is simple and easy. Returns can be made across DB’s stores and each one can be located via the Store locator menu on the website. Items can be returned by post and ParcelShop as well.
A proof of purchase such as the dispatch note and the card that was used for purchase should be brought alongside the item. Furthermore, refunds are processed within 3-5 working days and it will be credited to the initial payment method.